Catch a Google Ads budget that ran over
Google Ads can spend up to twice a daily budget on a single day. It evens out over the month, but a campaign that keeps running hot, or a budget set to the wrong amount, can burn through money before anyone opens the dashboard.
Check your budgets while you wait
Use this short review in your Google Ads account today:
- Confirm the intended daily budget. Check that the amount still matches what you want to spend, including any budgets shared by several campaigns.
- Compare spend with that budget. Look at individual days as well as the month so you can distinguish a one-day spike from a recurring pattern.
- Review the campaigns involved. If spend looks unexpected, check recent budget changes and decide whether you need to investigate further.
CashWatchdog is designed to make that review easier to notice by email. It does not enforce a spending cap, prevent overspend or automatically pause ads.
What the alerts are designed to include
Every morning, CashWatchdog compares the last few days' spend on each of your daily budgets with the budget itself. When a budget spends more than your chosen threshold over (20% by default; you can pick 10% to 100%), you get one email with:
- the budget's name and the ad account
- what it spent and on which day, against its daily budget
- the campaigns sharing that budget
Each day's overspend is reported once. Several ad accounts, including accounts you reach through a manager (MCC) account, all land in one email.
Safe by design
- Reads, never writes: CashWatchdog reads budgets and spend. It never creates, changes or pauses a campaign.
- You connect through Google's own sign-in, and can disconnect anytime from your account page or your Google account.
- Access is stored encrypted, and revoked and deleted when you cancel.
Google Ads alerts are coming soon. Leave your email and we'll tell you the day they open.